How a Hospitality Staffing Company Connected Sales, Marketing, and Operations Through Salesforce

A national hospitality staffing provider needed better visibility into hotel management contacts, contract workflows, and ongoing staffing orders across thousands of locations. Blackmore delivered a fully integrated Salesforce platform that unified data, automated contract processes, and strengthened communication with hotels and resort groups across the country.

Hospitality

Industry: Hospitality / Staffing Products Used: Sales Cloud, Marketing Cloud, Custom Development, Data Enrichment, Document Generation

Challenge

The company relied on manual processes and incomplete datasets to track hotel managers, staffing requests, and ongoing service utilization. Without a clean, accurate database of contacts across hotels and resorts nationwide, outreach and account management were inconsistent and time-consuming.

Contract creation was another bottleneck - each new hotel or management company required custom documents that were being generated manually, leading to delays and errors. Marketing efforts lacked segmentation, making it difficult to run targeted communications or manage relationships with hotel leaders. Finally, an isolated staffing and invoicing system prevented teams from seeing customer value, order frequency, or which locations had stopped using services.

Solution

Blackmore implemented Sales Cloud as the central CRM, integrating it with a data enrichment platform to automatically pull and update hotel management contacts across the United States. This created an accurate and constantly refreshed database for sales and account teams. We also built a contract workflow powered by custom development and document generation - allowing the company to produce consistent, branded agreements for each hotel division and management group in minutes.

Marketing Cloud was deployed to run targeted communication campaigns to hotel managers and corporate teams, while custom integrations connected Salesforce to the company’s staffing and invoicing system. This provided real-time visibility into filled orders, revenue, service usage, and locations that had dropped off, enabling proactive outreach and better retention efforts.

Impact

With enriched data and automated contract workflows, the sales team now operates with speed, accuracy, and full visibility into every hotel relationship. Targeted Marketing Cloud journeys ensure hotels receive timely updates, onboarding materials, and tailored communications for their staffing needs.

The integration with the staffing system gives leadership a complete picture of customer value and engagement - making it easy to identify growth opportunities and re-engage locations that have paused services. As a result, the company now delivers a more consistent customer experience, manages nationwide accounts with precision, and grows revenue with a scalable, data-driven approach.