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INSIGHTS
Salesforce Insights & Ideas
Practical perspectives on Salesforce, integrations, AI, managed services, architecture, and the business problems we help clients solve.
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How a Consumer Goods Company Unified Nine Brands Into a Single Customer View With Salesforce
A fast-growing personal care company operating multiple direct-to-consumer brands struggled with disconnected customer data, inconsistent marketing, and limited cross-brand visibility. Blackmore delivered a complete Salesforce transformation - unifying sales, marketing, and ecommerce data from nine separate websites into a single, intelligent platform powered by Sales Cloud, Marketing Cloud, and Data Cloud. Consumer Good Industry: Consumer Goods / Personal Care Products Used
Blackmore
Jun 1, 20252 min read


How a Hospitality Staffing Company Connected Sales, Marketing, and Operations Through Salesforce
A national hospitality staffing provider needed better visibility into hotel management contacts, contract workflows, and ongoing staffing orders across thousands of locations. Blackmore delivered a fully integrated Salesforce platform that unified data, automated contract processes, and strengthened communication with hotels and resort groups across the country. Hospitality Industry: Hospitality / Staffing Products Used: Sales Cloud, Marketing Cloud, Custom Development, Da
Blackmore
May 1, 20252 min read


How an Oil & Gas Company Transformed Asset Tracking and Field Operations With Salesforce
A growing oil & gas company needed a more reliable way to manage their equipment deployed across rigs nationwide. Manual spreadsheets, siloed systems, and limited field visibility made it difficult to track asset performance, schedule maintenance, and link equipment to rig locations. Blackmore delivered a purpose-built Salesforce solution that centralized asset tracking, connected sales and service workflows, and integrated with their ERP for full operational visibility. Oil
Blackmore
Apr 1, 20252 min read


How to Prioritize a Salesforce Backlog Without Getting Stuck
Salesforce backlogs grow faster than most teams can clear them. Use business value, risk, dependencies, and effort to decide what gets built now, what waits, and what should never be built.
Blackmore
Dec 1, 20242 min read


Where Salesforce Automation Actually Saves Time
Not every manual step deserves automation. Focus Salesforce automation on repetitive work, cross-team handoffs, data movement, and decisions with clear rules where the time savings compound.
Blackmore
Nov 1, 20242 min read


When to Bring in a Salesforce Consulting Partner
Some Salesforce work belongs with an internal team. Other work benefits from architecture, development, integration, or delivery experience that is difficult to maintain in-house. Here is how to tell the difference.
Blackmore
Oct 1, 20242 min read
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